The hotel industry is one of the oldest companies in the world. It has existed since people began traveling from one place to another for commercial and other purposes. What began as the need for an hour (rest and shelter during long journeys) soon evolved into an industry that offered its guests comfort, convenience and even luxury. For example, the Greeks built thermal baths that allowed guests to relax and regenerate. The Romans built palaces for travelers, and the Caravanserai along the famous Silk Road from Turkey to China offered shelter not only to men, but also to their animals.
In the 21st century, hotels have evolved into a flourishing business that has become an integral part of the tourism industry. Various styles are available, from extravagant properties, bare-bone youth hostels to bridal resorts to charming rural inns.
However, with the increase in competition and hotels offering standard services throughout the network, the market has demanded something innovative. People tired of impersonal services began to move to smaller hotels that offered personalized attention and a unique experience.
And so was born the favorite hotel industry – boutique hotels. Today they are the most sought after option for leisure travelers and the best exclusive name. More and more people decide to stay in boutique hotels, because it almost always guarantees them good fun and great value for money
Given the popularity they like, it's worth taking a look at the fascinating history of boutique hotels and following their evolution over time.
The history of boutique hotels
The earliest boutique hotels appeared in the early 1980s. The first two of them are The Blakes Hotel in South Kensington in London and Bedford on Union Square in San Francisco. However, the term "boutique hotel" appeared much later in 1984, coined by Steve & # 39; Rubella. He compared his own establishment, the Morgans Hotel, to a small boutique, which of course wanted to emphasize its exclusivity and distinguish it from other hotels that appeared everywhere, as did monolithic department stores.
This does not mean that boutique hotels are a modern invention. There are many documented cases of similar accommodation experiences from the 13th century when parking stands were created for travelers in Mongolia and China.
Here are a few other examples of one-of-a-kind boutique hotels that were popular at the time:
- In 1705, César Ritz opened a boutique hotel at Place Vendôme, which earned him the recognition of King Edward VII, who named him "Hotelier king and hotelier of kings" .
- In 1822, the Venetian artist Giuseppe Rubino transformed the old palace into a magnificent hotel and called it "il Rubino".
- In 1880, Hotel Sagamore on Lake George (New York) was the first to provide electricity to each of its guest rooms, causing quite a stir among visitors in those days.
- In 1900, Edouard Niiermans, known as the "palace architect", was transformed into the summer residence of Emperor Napoleon III – Villa "Eugenie" – into a beautiful and niche hotel.
- In 1919, Barcelona inaugurated a stylish hotel that was equipped with hot and cold water in the bathrooms.
As you can see, in the history of the hotel industry there were many occasions when hoteliers used creativity and offered services at the highest level to stay ahead of the competition and offer their guests something extraordinary.
21st century boutique hotel – features that make it stand out
Today, the term "boutique hotel" is used to describe small factories with about 150 rooms. They are private property or part of a small group of hotels and are best known for their iconic, unforgettable, and sometimes eccentric design motifs. The concept of boutique hotels became fashionable after hotelier Ian Schrager and French designer Philippe Starck applied unique designs to build their hotels. And now it has become a thriving industry with unique features.
Here are some of the more important ones.
Size does matter
Boutique hotels are generally considered to be small, but do not fall into the same category as Bed & Breakfast or private hotels with less than 10 rooms. Boutique hotels can have up to 150 rooms, which makes them appear smaller when compared with most chain hotels.
However, this intimate scale helps create a homely atmosphere with lots of peace and privacy. These cozy properties often have a common "living space" in which guests can sit and communicate with each other.
Personality speaks volume
Since boutique hotels are independent and do not belong to any large chain, they are in themselves a brand. They have a characteristic climate that distinguishes them from others. Their unique personality and lack of solutions in the field of cookie molds make guests refresh themselves, thus attracting more and more people to boutique hotels.
Design by Desire
Boutique hotels are known for their intriguing interiors, which are often created by leading designers and architects. Overall, these niche hotels retain an exclusive look, combining historical elegance with elegant details. The decor conveys a progressive style, and the overall design can range from contemporary and peculiar to home and artistic. Each room is individually decorated, equipped with exclusive amenities and exclusive bedding.
It's all in Charm
Do you know how you enter a large hotel, but nothing really stands out? Boutique hotels will not have it, and the first thing that catches your attention is their eccentric personality. They are funky, fashionable and unusual. For example, the Monaco Hotel in Washington will bring a gold fish to the bowl in your room if you don't have your own pet.
Although there are no stringent and quick rules determining where a boutique hotel should be, it is no accident that the best of them have a great location for them. When designing boutique hotels, most hoteliers choose the most fashionable and interesting places to put them. You can even find them in exclusive neighborhoods, away from the hustle and bustle, but still close to the city's attractions. Another popular choice of boutique hotels will be areas remote from the city, surrounded by nature and surrounded by lush greenery.
One of the most characteristic features of boutique hotels are the highly personalized and exclusive services that they provide to their guests. The staff are polite and friendly and will probably know your name from day one. The hotel offers luxurious custom-made amenities such as a wide selection of pillows, custom toiletries and a range of relaxing spa services. A sumptuous menu with food and drinks is also a characteristic part of the boutique hotel. Together, these services provide guests with the highest level and unique experience.
Excellent gastronomy options
Another feature that distinguishes boutique hotels from other hotels is their considerable emphasis on creating unusual restaurants and bars that are fashionable and fashionable. These hotels enjoy a good reputation, regardless of traditional stars. Thanks to their attractiveness, they are able to attract crowds not only locally but also globally.
As you can see, there are many reasons why boutique hotels are quickly gaining popularity among travelers who expect more than convenience and convenience. They want to be surprised, want to experience something new, something completely different from what ordinary hotels offer. In fact, if you don't spend the night in a boutique hotel, you are considered out of fashion.
I don't want to suggest that hotels are boring or uninspiring. There are excellent hotels around the world offering their guests services from around the world. However, boutique hotels break traditional mold and cannot be packaged according to standards. By offering guests style, distinction, intimacy and warmth, they leave guests with experience that they can cultivate forever. And isn't that what the hotels are going to do first of all?